Structured data (schema) doesn’t just help Google. It helps AI tools identify what’s what on your site.

Think of schema as metadata for machines. It labels your content behind the scenes, so AI tools can categorize and summarize it with confidence.

Where to use schema

• Your business profile (Organization schema): Helps define who you are and how to categorize your brand.

• People pages or bios (Person schema): Clarifies who is behind the content, including titles, credentials, and roles.

• Services, products, events, articles: Tells AI which content relates to what category of offering.

• Reviews, testimonials, FAQs: Signals trust, experience, and helpfulness—key factors for citation.

Tools like Schema.org or Google’s Structured Data Helper can help you add this with minimal dev work.

Schema is your backstage pass to AI visibility.
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