AI doesn't appreciate your clever tagline. It just wants to know what you do.

When brands get too creative with language, they often lose the very clarity that machines need to interpret their value.

Example:

"We reimagine the edge of tomorrow."

-  Too abstract.

"We build custom software for healthcare companies."

- Clear, specific, and helpful.

What AI models need to see:

• Who you are (company type): Are you a software company, a consulting firm, a retail brand?

• What you offer (services or products): Spell it out. Don’t assume it’s obvious.

• Who it’s for (audience or use case): Let AI (and people) know who your ideal customer is.

• What makes you different (your edge or POV): What’s your specialization, experience, or advantage?

Don’t bury your message in metaphor. Be direct. Then get creative after.

If your homepage isn’t making your offer clear, AI won’t cite you.

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