Free - Live Webinar

September 25, 2025 at 1:00PM CT / 2:00PM ET / 11:00AM PT

Search is changing: How to stay ahead in the age of AI answers

Search is changing: How to stay ahead in the age of AI answers

Search is changing: How to stay ahead in the age of AI answers

Search is changing: How to stay ahead in the age of AI answers

Featuring

Jeffrey Bah

CEO & Founder, Bord Labs

Jennifer Asbury-Hughes

Chief Marketing Officer, Bord Labs

Holly Miller

Director of Sales & Business Development, Bord Labs

Niki DeAngelis

Account Executive, Bord Labs

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About this webinar

AI is reshaping how people discover, evaluate, and choose brands moving beyond a “Google-only” world to AI answers that cite, summarize, and recommend. In this 45 minute live,practical session, the Bord Labs team will share the new rules of visibility so your brand stays discoverable, credible, and competitive.

We’ll share the BASE framework (Benchmark, Authority, Site Optimization, Evaluate) so your brand stays discoverable, credible, and competitive.

Designed for brand and marketing leaders, agencies expanding into AI-aware practices, anddecision-makers preparing for the next phase of digital discovery. Presented by Bord Labs, Smarter Business, Powered by AI.

We’ll cover:

  • The BASE framework for AI-era visibility (Benchmark, Authority, Site optimization,
    Evaluate).

  • A live look at your current visibility baseline using real examples.

  • Specific actions to improve visibility

  • A take-home checklist to put the framework to work right away.

Added bonus:

We’ll run a complimentary AI visibility scan for the site you submit in the sign up form for you to review in the webinar.