Let’s get hands-on. Here are 3 simple ways to test how your brand is showing up in AI tools:

Test 1

Ask ChatGPT: "What does [Brand Name] do?"
See if the response is accurate, clear, and aligned with your positioning.

Test 2

Paste your homepage copy into Claude and ask, "Who is this for? What problem does it solve?"

Test 3

Search Perplexity or SGE for "best [industry] companies" or "top [service] brands."
Are you showing up in AI-generated rankings or lists?

What you’re looking for:

• Does your brand show up?If not, you may not be seen as relevant.

• Is the summary accurate?: Misrepresentation means the model misunderstood your content.

• Is the positioning clear?: If the summary feels fuzzy or off-target, your site may lack clarity or structure

If not it’s not your fault. Most sites weren’t built for this. But now, they need to be.