Backlinks were once the gold standard. Now, trust looks different.

AI models look for signals of credibility

• Is this a real company?: A physical location, team photos, or clear About page builds confidence.

• Are the services clearly defined?: Ambiguity makes you skippable.

• Are there author bios or client logos?: Authorship and social proof matter more than keyword density.

• Do reviews and media mentions exist?: Signals that others trust you give AI permission to trust you too.

Strong trust signals include

• Verified bios with credentials: Show that your authors and leaders are real people with expertise.

• Case studies with real results: Outcomes help establish relevance and authority.

• Clear positioning statements: Define what you do and for whom—in plain language.

• Media quotes or backlinks from reputable outlets: Adds third-party credibility that AI models respect.

Let’s see where your trust signals are landing or falling flat.