AI doesn’t just read. It scans for structure.

When an AI model lands on your site, it's not looking to scroll. It's trying to interpret

• What this page is about

• Who it’s for

• Whether it's trustworthy

If your page is one long, flowing scroll of clever copy? It may look good to humans, but machines struggle to interpret meaning.

What helps AI understand your site:

• One clear, focused H1 per page: Your main headline should reflect what the page is about. Avoid vague or branded-only headings.

• Logical use of H2s and H3s for sections: These help organize your content by topic and hierarchy. Think of them as chapter headings.

• Clear section labeling: "What We Do," "Who We Help," "FAQs": These common phrases help AI map user intent and content relevance.

• Bullet points and Q&A blocks that distill complex ideas: Lists and direct answers help machines quickly grasp and quote your points.

These cues signal relevance, clarity, and usability to both AI and users.